and what’s in the other truck will make your customers happier, choose the one that makes your customers happier, even if you make less money.”
Friedman: What are three pieces of advice you would give to an aspiring entrepreneur?
(again long answer, you should read it but I like this part…a lot)
“My dad had a glassware importing business, and he told me about how he was talking with his dad one day. His dad had pointed at two trucks. “You see those trucks there?” he’d said. “If what’s in one of those trucks will make you more money, and what’s in the other truck will make your customers happier, choose the one that makes your customers happier, even if you make less money.”
Second, I was never afraid to say no.